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Choosing a Search Engine Optimisation company to partner with is one of the most important business decisions that companies throughout Scotland are facing today. Effective SEO can raise the visibility of your products or services globally and create new revenue streams for your business that were previously unavailable.

Unfortunately, choosing an SEO company to manage the optimisation and marketing of your web site can be a difficult process. Many Search Engine Optimisation Companies will make unrealistic promises of number one positions in order to secure your business. Others lack transparency and remain secretive about the techniques they use. With this in mind we have created the following 5 point guide to help Scottish businesses choose a search engine optimisation firm.

 

1. Insist on references from previous clients. Contact those clients and find out if they were satisfied with the service they received, if their SEO campaign achieved its objectives and if they would recommend the company to others.
2. Do not get tied into a long contract. If their services are good you will probably stay with them anyway, however, you don’t want to be tied to a company that cannot deliver.
3. Do not work with any SEO company that contacts you out of the blue. The services of top performing SEO’s are in constant demand they simply don’t have the time or the necessity to cold call.
4. How well does the SEO Company’s own website rank. You would expect a top SEO in Scotland to rank for a wide range of geographic terms as well as others. ‘SEO Scotland’, ‘Search Engine Optimisation Scotland’ and ‘SEO Company Scotland’ for example.
5. Choose a SEO company that practises a strict no-spam policy.  To avoid your website being penalised or completely removed from search engine indices make sure you are dealing with an ethical ‘white hat’ company.

Do due diligence – don’t get suckered by a fly-by-night SEO company, insist they substantiate their claims and can present client testimonials as proof

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